FOR NIGHT AND DAY
RETAIL OUTLET DESIGN
Lingerie and nightwear boutique had outgrown it’s branding and need something to reflect it’s more luxurious and sophisticated approach. It was time for Glam Jams to grow up.
THE PROBLEM
ROLES AND SERVICES:
Branding, Print,
Web Design
INDUSTRY:
Commercial
The original logo used a ripple motif to represent the shimmer of silk, I paired that back to a typeface with that subtle curve that references the wave of fabric without being cartoonish.
Instead the logo has a subtle shimmer and flow, while maintaining elegance.