BLUE LIGHT CARD
HOW DO YOU MAKE BLUE LIGHT CARD UNFORGETTABLE?
THE CHALLENGE
ROLES AND SERVICES:
Speculative campaign
INDUSTRY:
Blue Light Card offers a huge amount of discounts for its customers, but they forget to use it. So how do you make Blue Light Card memorable?
Commercial
Do you remember you got 20% off the concert tickets, or do you remember dancing to your favourite song? Is it about a cheaper dinner or that it’s the first date night in months?
To make Blue Light Card unforgettable, this campaign doesn’t show you what Blue Light Card saves you, but what it gives you, those precious moments.
Playing on nostalgia, the layered, candid photos and handwritten typeface make the memory the focus of the campaign. It feels human, grounded, easy to connect with and to remind busy front line workers what they do it for.
The blue glow adds a subtle Blue Light Card fingerprint, reminiscent of light leaks from wet film photography.