FROM THINKING
TO MAKING
RETAIL OUTLET DESIGN
Family run business with over 50 years of history needed a bold new look.
THE PROBLEM
ROLES AND SERVICES:
Branding, Print,
Web Design
INDUSTRY:
Commercial
LOGO
The new identity draws
on construction grids and modular forms to create a flexible branding system that reflects the craft behind the work.
THE GRID
ROD’s logo is modular, it can be broken down to its components and put back together. To make the curves of the D and O, the blocks have been cut and sanded, crafted and refined into shape.